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The when, how and why of using transparent gif graphics to cross link pages

Author: Michael Campbell

Recently I wrote an article on how your web site can generate

over 25 times more buying customers in less than a year. There

seemed to be some confusion on how a transparent gif graphic

could be used to cross link pages. Many of you asked for

samples or downloads to look at. Plus how big the gif should be

and how many of them should be used, so I'll try to explain it in

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detail here.

Why Cross Linking Is Important

What is on your web site is only part of the puzzle when it

comes to good search engine positioning. Search engines are

now employing various "off page" criteria. You've probably heard

terms like "link popularity, link density, link relevancy". They all

have slightly different meanings and but what it boils down to is

that the links leading to and from your web site, are being

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analyzed, assessed, evaluated and then ranked, to

determine where your site should come up in search results.

There is also one major search engine company - that also

owns two other large engines - that has a real nasty habit of

binging and purging out pages. One month you'll have 100

pages in the indexes, and the next month it purges all but three

or four of your web pages. Now you either have to scramble and

resubmit the indexed pages with links to all your other pages.

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Or if you used the cross linking technique, every single page

has links to all you other pages. So even if only one page

remains in the index, when the spider comes crawling to

update, all your other pages will be found again, automatically.

If you want to beat the linking criteria of many the search

engines and stop the binging and purging of your pages, then

it's more important than ever, to get your web sites cross linked

together. Simply put, cross linking means to link all your sites

and pages together using visible text links or invisible pixel links.

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Why Use Invisible Pixels

A regular web site might have 10 links to 10 internal pages and

a "links" page that leads to some other sites. But what if, you've

got say, 10 other web sites and want to link to them all. Plus

you have over 100 doorway or hook pages, and you want to link

to all of them too. Well, that would create a big mess of visible

links, hundreds of links that would do nothing but confuse your

visitors.... enter the invisible pixel technique.

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How Big Is A Pixel

An invisible pixel is a transparent gif graphic, one square pixel in

size. Depending on the dots per inch or dpi of your monitor, that

may be 1/72 or 1/80 or even 1/96 of an inch. So you could have

links to 70 pages and it would occupy an area on your monitor

screen less than 1 inch wide by 1/72 of an inch high. If you put

this string of pixels at the bottom of your web page, after a

couple of carriage returns, the likelihood of it being discovered or

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clicked on by anyone is minimal. The search engines will find it

though, and many of them have spiders or crawlers that will

follow the links.

How Many Do You Need

Place as many gifs on your pages as you require. I have

provided a sample invisible pixel for your own use, you can find

it here....

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http://www.1-internet-marketing.com/pixel/

I put the graphic (called follow.gif) in a directory, so you can

save the image to your hard drive. Note that if you click on it,

your browser will display nothing.... because it's invisible. I also

made this sample 10 pixels wide so it's a little easier to grab

and work with. You may want to reduce its width, once you

paste it into your html page.

You can copy and paste the graphic as many times as you

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need, each time making the gif link to a different web page.

Some of my customers just make a stock footer that goes on

the bottom of every single web page they create. This footer

contains contact info, navigation panel, copyright info and you

guessed it, hundreds of invisible pixel links. You can take a look

at one such page here:

http://www.dynamicmedia.com

At the bottom of the page there are around fifty or so links, can

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you see them? The search engine can. To see the invisible

links, just "View Source" in your browser window, or save the

page to your hard drive and open it up with an html editor. Note

that I have links leading to home pages, internal pages and hook

(doorway) pages.

The Technical Stuff

Here is the actual html code that goes into making an invisible

pixel. First of all, there are two parts to a hypertext link in html

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code. The first part is the url or destination of the link that

search engines follow. The second is the part that people see

on the web page as the familiar blue underlined text.

This is the

blue text that people will see.

We can do the same thing with a picture or graphic. The first part

contains the destination.... where I want the search engine to

go. The second part calls up a gif graphic called "follow.gif", that

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is 1 pixel by 1 pixel in size.

ALIGN="BOTTOM" BORDER="0">

What Makes It Invisible

There are two things we need to do, to make the graphic

invisible. First off we need to use image editing software to

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make the gif transparent. In other words, it takes on the same

color as the background color of the web page, which makes it

appear invisible. The good news is, I've already done this part for

you with the sample you can download. The second part is to

make sure the BORDER="0" in the html code. That will prevent

a blue border or box from being drawn around your invisible

pixels.

Conclusion

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I wrote about this technique in my book "Nothing But 'Net" in the

section entitled "How to ensure a search engine can spider your

pages." Its an old tactic that I've used for years. Word got out

about cross linking and although this tactic is well publicized,

few people have used it, not realizing how powerful and effective

it is.

Cross link all of your home pages, internal pages, and hook

pages to each other. When the search engine comes to catalog

your page it finds links to all your other pages. If the engine is a

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spider it will crawl and add your other pages to its index. Being

cross linked gives your pages a greater chance of being

cataloged and having your pages "stick" in the index. Some

search engines even prefer this method of "finding" your pages

rather than having you announce them to their submission areas.

Hope this clears up the mystery surrounding cross linking and

the invisible pixels.

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About the Author

Michael Campbell

Author, "Nothing But 'Net"

How I generated $750,000 in internet revenues with no

advertising costs.

http://www.1-internet-marketing.com/nbn/

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