New Type of e-Comerce Search Engine on the Block
Author: John Jones
Marketing your site to sell product is the way the internet works. What
if you could miss out this step and sell your product directly to the
right person just at the moment they are ready to buy WITHOUT incurring
huge advertising costs? Does all this sound too good to be true? I want
to show you how you can do this.
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You need to use a search engine that is person centered, NOT site or
subject centered. Everyone in the world is represented within this
search engine. We are all there. You, me, your friends, relatives -
everyone. The magic is: you can link your products and services directly
to the people you want to meet without ever knowing who they are. When
the targeted person comes along and searches for what you are offering
they get back a fully personalized catalogue, with product descriptions,
graphics, prices and titles.
This approach does require you to re-frame your thinking, but no more
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--------------------than it did when you first started using search engines. The simplest
way is to think of your web site as having a separate doorway page for
each person you want to reach. There is NO hierachy or page linkage,
these pages are just like people standing around. You prepare each page
with the attributes of the person you wish to meet and add an
appropriate and welcoming message for the buyer, because by the time the
person sees this page they are buying. Simply register this page with
the search engine and add the target attributes. The entry will appear
in the relevant catalogue of each person who matches the attributes. The
tighter the targeting the better the match with the customer.
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---------------------So if you wish to sell to a 28 yr male in NE USA, from a European
parentage, who is taller than average, slightly overweight, earning
$30,000 pa, likes blue colors, has an orthodox view of life, is married
with young children, works in a management position, and has a college
degree you can do it...
This is a tool for e-commerce. It is not intended to replace existing
search engines or email permissive marketing techniques, it solves a
problem these facilities are not very good at. It enables users to
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--------------------declare their intentions and enough about themselves so they are self-
qualified at the moment they make a search - and it enables you to reach
them at just this key moment. Isn't this what you want to do?
For the user, they remain completely anonymous, they are simply looking
for the virtual people who are just like themselves. We don't need to
know their name, address or anything at all that can be used to identify
them personally. The vexed privacy issue in target marketing is nicely
sidestepped. There is no data collection or tracking involved. We know
everyone but no one!
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--------------------So take a new look at your web site. If you know who your customers are
you now can think more about what you want to tell them - individually -
in depth, they want to know. If, however, you don't know who your
customers are then you have a perfect way of finding out. Your page
stats will reflect the distribution of people visiting, helping you to
focus on repeat sales and lifetime custom. The possibilities are
enormous and the costs are trivial. I will be looking closer at both of
these in follow up articles.
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About the Author
John Jones. www.tankup.com. IM@GE Technology puts personality into the net |
USA: 1-877 660 5238 Int +402 996 4056 UK: 0870-7410043
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